This is a jargon-free and user-friendly app specifically designed to engage newcomers who are interested in investing and trading
My role
My role
My primary responsibility in this Yoomoney feature was to analyze user needs related to login flows and improve UX
My primary responsibility in this Yoomoney feature was to analyze user needs related to login flows and improve UX
As a Senior Product Designer, I collaborated closely with cross-functional teams, including stakeholders, product managers, front-end and back-end developers, and compliance teams. I established a robust design process and built a cohesive design system, transforming uncertainty into structured, impactful solutions.
Product Design
Research
Problem
Problem
Users with more than one legal entity (avg. amount 3-4 per user) need to re-login every time they need to perform an operation with a different legal entity.
After some exploration and experiments, I chose the Double Diamond framework. This approach was a suitable choice due to the high uncertainty and complexity.
After some exploration and experiments, I chose the Double Diamond framework. This approach was a suitable choice due to the high uncertainty and complexity.
Solution
Solution
Change in information architecture, reflect them in UX/UI + adding new login methods to reduce costs.
After some exploration and experiments, I chose the Double Diamond framework. This approach was a suitable choice due to the high uncertainty and complexity.
After some exploration and experiments, I chose the Double Diamond framework. This approach was a suitable choice due to the high uncertainty and complexity.
Research
Research
Information architecture analysis, find the right ux/ui, finding other opportunities to enhance user experience
✦
I spoke with 10 respondents. Although the sample size is small, it helped me identify patterns and make decisions aligned with the user's actual mental model
✦
They need a simpler and smoother user interface and flows, don't want to be frustrated and overwhelmed
✦
They need a simpler and smoother user interface and flows, don't want to be frustrated and overwhelmed
✦
Most users needed to navigate to another organization to view shop data or change settings. Many expressed a desire to have the option to switch organizations located near the stores.
✦
Most users needed to navigate to another organization to view shop data or change settings. Many expressed a desire to have the option to switch organizations located near the stores.
new flow reduce amount of steps and confusion
new Auth methods help log in faster
Usability testing
Usability testing
I discovered that organization switching works best when integrated into the store switching scenario. For users, an organization represents the sum of stores, gateways, and payouts. Therefore, we decided to interface these elements together.
I discovered that organization switching works best when integrated into the store switching scenario. For users, an organization represents the sum of stores, gateways, and payouts. Therefore, we decided to interface these elements together.
I discovered that organization switching works best when integrated into the store switching scenario. For users, an organization represents the sum of stores, gateways, and payouts. Therefore, we decided to interface these elements together.
The winning option - 3
The winning option - 3
I introduced an additional level in the store switching modal—organization. Here, users can select their desired organization and immediately view the associated product list. This allows for seamless switching between organizations without the need to log in again.
I introduced an additional level in the store switching modal—organization. Here, users can select their desired organization and immediately view the associated product list. This allows for seamless switching between organizations without the need to log in again.
Additional improvements
Additional improvements
Additional improvements
During the research phase, two additional login options were identified: Sber ID Auth and QR Auth
During the research phase, two additional login options were identified: Sber ID Auth and QR Auth
During the research phase, two additional login options were identified: Sber ID Auth and QR Auth
Spec's + docs
Spec's + docs
Add new patterns to design system and make specs for the new interface components. Once the patterns are finalized, update the design system documentation to ensure consistency across all product teams.
Add new patterns to design system and make specs for the new interface components. Once the patterns are finalized, update the design system documentation to ensure consistency across all product teams.
Add new patterns to design system and make specs for the new interface components. Once the patterns are finalized, update the design system documentation to ensure consistency across all product teams.
Results
Results
SMS-related costs were reduced by 60% through the introduction of new information architecture and authentication methods. Additionally, the time users spent reaching their target action was significantly reduced due to improved organization switching.
